Principles 1- We consider "assisting" corporations to: make aware the strategic importance of sustainability initiatives in all their dimensions. proof the application and value of initiatives committed with sustainability practices and responsible performances. make feasible the development of new businesses with sustainable characteristics promote the evolution and gradual transformation in culture and values to assimilate he concept of sustainability as a long term management model 2- Our wakeup call process allied to knowledge and experience is the basis to awaken the organizations' consciences. 3- Our company must mirror the essence of the world we envision being assistants in building, practicing values which: Respect and contribute to the personal development of all whom it has relationships with Inspire the learning and living of transformative values through direct, interactive and sense perceptive experiences; Promote the human relationship as basis to all relationships; Permit the expression of each one's essence; welcome people who search their own self development